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All consortia will in time want to promote their vision, viewpoint
and the adoption of their standards to the user community. They
do this:
- directly - to architects, strategists and procurement people
- indirectly - through vendors and industry communications
channels
The Open Group has always been concerned with strategic
procurement – setting and maintaining policy and process,
rather than the day to day activities of purchasing – negotiation,
contracting and installation. A number of different
terms get used interchangeably:
- ‘Procurement’ – originated with major
military and government contracts and projects; now widely
used in business
- ‘Acquisition’ – originated in the
military, less frequently used now
- ‘Sourcing’ – strictly speaking the
identification and selection of suppliers and products,
especially at a strategic level. Used by at least
one global bank to describe their strategic approach to
procurement
- ‘Purchasing’ – strictly speaking the
lower level task of buying routine and non-strategic supplies. Used
by at least one major bank for their procurement activities
- ‘Buying’ – the most basic activity. This
is the only one I’ve never come across it in IT
procurement, although it is used by one outstandingly
successful retailer to describe their strategic sourcing
of product lines!
Up to the mid-1990’s procurement strategy and projects
were driven largely by IT functions, with ‘purchasing’ providing
quite narrow commercial and contract advice and services
at the ‘doing it’ stage.
Since then leading firms have moved to a much more strategic
approach. They recognize the high expenditure, greater complexity
and risk and strategic impact of enterprise information
systems and the need for a quantum improvement in procurement
management skills. Best practice firms have exceptional,
commercially astute people leading IT procurement, located
in either IT or business functions, and reporting one or
two levels from the executive board. They recognize
the importance of standards and maintaining vendor choice – by
design, and are as such are key constituency for Consortia
to engage now.
The following table provides a summary of The Open Group's
activities and experience in this field.
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Activity
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Experience & Achievements
|
Skills & Potential
Service
|
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Public
Sector Procurement of Open Systems
|
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Working with government agencies to meet the requirements
for and secure the benefits of open systems
Establishing the business case, advising on RPFs
that mandate the standard, providing support during
the contract process to ensure the RFP is adhered
to
Producing promotional materials
|
Many years in promoting and
securing XPG and then UNIX® based government procurements,
predominantly for US and NATO military, but also with
US & Europe civilian procurements
Promotional presentations, brochures and tapes (eg NASA
SEWP)
US$ 25 billion recorded procurement value 1989 – 1997
Specialist: Joe Bergmann, + Scott Hansen
Open Group Manager: Graham Bird
|
Business case, RFP and contracting
process, content, support for major agencies
RFP & Negotiation templates, guidelines and
training
Lobbying and ‘education’ of vendors
Promotion and PR
|
| Vendor
Promotion of Open Standards |
|
|
|
Leading vendor collaboration promoting the UNIX® and
CDSA brands.
Leading and facilitating development of brand, commercial
and marketing strategies, plans and deployment
Working with line marketing teams on customer programs
Need to update on other standards, eg CORBA, Pegasus,
LDAP
|
Getting vendors to collaborate to directly promote
the UNIX® brand. A fraught process and ultimately
didn’t succeed; largely because standards not
line marketing folk were involved.
Vendors did actively promote UNIX® products,
referencing the brand.
Leading creation of the Single UNIX® Spec, brand
(and certification) was a major achievement which
underpinned finances for years & probably reversed
predicted decline in UNIX® sales.
‘CDSA Day’ promotions for Intel & Partners. CDSA
Open Source mktg.
Specialists: Graham Bird, David Rose
Open Group Managers: Graham Bird (UNIX®), Ian
Lloyd & Dean Adams (CDSA
|
Marketing & Promotion strategy and implementation
Working with consortia members to develop and implement
marketing strategies
|
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